This statistic shows the types of products that Danish consumers bought online in Denmark in 2016, by gender. The most popular product category for both genders was travel tickets (61 percent of female and 60 percent of male shoppers).
Share of online purchases in Denmark in 2016, by type of product and gender
Characteristic
Men
Women
Clothing, sport and leisure equipment
58%
63%
Travel tickets (plane, train etc)
60%
61%
Vacation accommodation (hotel reservations)
56%
58%
Furniture, toys and other home interior articles
48%
50%
Subscription to the internet,TV or telephony
45%
38%
Electronics (mobile phones, cameras etc)
40%
19%
Computer hardware (tablets, hard disks, speakers, keyboards)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statistics Denmark. (November 28, 2016). Share of online purchases in Denmark in 2016, by type of product and gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/561692/share-of-online-purchases-in-denmark-by-type-of-product-and-gender/
Statistics Denmark. "Share of online purchases in Denmark in 2016, by type of product and gender." Chart. November 28, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/561692/share-of-online-purchases-in-denmark-by-type-of-product-and-gender/
Statistics Denmark. (2016). Share of online purchases in Denmark in 2016, by type of product and gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/561692/share-of-online-purchases-in-denmark-by-type-of-product-and-gender/
Statistics Denmark. "Share of Online Purchases in Denmark in 2016, by Type of Product and Gender." Statista, Statista Inc., 28 Nov 2016, https://www.statista.com/statistics/561692/share-of-online-purchases-in-denmark-by-type-of-product-and-gender/
Statistics Denmark, Share of online purchases in Denmark in 2016, by type of product and gender Statista, https://www.statista.com/statistics/561692/share-of-online-purchases-in-denmark-by-type-of-product-and-gender/ (last visited December 22, 2024)
Share of online purchases in Denmark in 2016, by type of product and gender [Graph], Statistics Denmark, November 28, 2016. [Online]. Available: https://www.statista.com/statistics/561692/share-of-online-purchases-in-denmark-by-type-of-product-and-gender/
