Individuals shopping online in the Netherlands 2019, by expenses and education

Published by
Koen van Gelder,
Jul 11, 2023
This statistic illustrates the share of individuals who shop online in the Netherlands in 2019, by expenditure and education. As of 2019, roughly 34 percent of Dutch individuals with a high education level made online purchases of a total amount of 500 to 1,000 euros.

Share of individuals who shop online in the Netherlands in 2019, by expenditure and education*

CharacteristicLess than 50 euros50 to 100 euros100 to 500 euros500 to 1000 euros1000 euros or moreDon't know
High 6.7% 13% 34.3% 13.3% 10% 4.3%
Mid 8.7% 17.4% 28.1% 6.2% 4.3% 3.3%
Low 10.3% 12.6% 14.8% 2.4% 1.2% 2.5%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of individuals10.3%10.3%8.7%8.7%6.7%6.7%12.6%12.6%17.4%17.4%13%13%14.8%14.8%28.1%28.1%34.3%34.3%2.4%2.4%6.2%6.2%13.3%13.3%1.2%1.2%4.3%4.3%10%10%2.5%2.5%3.3%3.3%4.3%4.3%Less than 50 euros50 to 100 euros100 to 500 euros500 to 1000 euros1000 euros or moreDon't knowLowMidHigh
0%10%20%30%40%

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Source

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Release date

October 2019

Region

Netherlands

Survey time period

2019

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* The question was phrased by the source as follows: "What do you estimate was the total amount you spent on goods or services you purchased or ordered via the internet in the past 3 months?"
Multiple answers were possible.

The source defines the education levels as follows:

  • Low education level: "Primary education, VMBO (preparatory middle-level vocational education), first three years of Havo/VWO (higher general and pre-university secondary education), or assistant education (MBO-1)"
  • Mid education level: "Last years of Havo/VWO, MBO2, 3 and 4 (middle applied education)"
  • High education level: "HBO (higher applied education) and WO (university studies) and older educational programs which are comparable."

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