Leading dairy brands on Facebook in Italy 2020
In Italy, Philadelphia is the leading dairy food brand on Facebook. As of October 2020, it counted over 1.5 million fans, followed by Parmalat with 657,475 fans on its Facebook page. The two brands are owned by larger corporations.
Mondelez Group
The brand Philadelphia belongs to Mondelez International, which operates in the global snack business. Worldwide, Mondelez International made 25.94 billion U.S. dollars in 2018. Its net revenue breakdown shows that biscuits and chocolates represent the largest shares of its revenues, while cheese and grocery products combined make up only 7.4 percent of the global revenue.
Lactalis Group
The second most popular brand on Facebook is Parmalat, a global player with headquarter in Italy. Since July 2011, Parmalat is controlled by Lactalis, a dairy food group with a revenue of 17.7 billion euros as of 2017.
Mondelez Group
The brand Philadelphia belongs to Mondelez International, which operates in the global snack business. Worldwide, Mondelez International made 25.94 billion U.S. dollars in 2018. Its net revenue breakdown shows that biscuits and chocolates represent the largest shares of its revenues, while cheese and grocery products combined make up only 7.4 percent of the global revenue.
Lactalis Group
The second most popular brand on Facebook is Parmalat, a global player with headquarter in Italy. Since July 2011, Parmalat is controlled by Lactalis, a dairy food group with a revenue of 17.7 billion euros as of 2017.
