D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowTop baby food brands on Facebook in Italy 2020
In Italy, Plasmon is the most popular baby food brand on Facebook. As of December 2020, it counted 502,558 fans, followed closely by Mellin with 502,454 fans on its Facebook page.
Baby food market
The baby food industry in Italy is worth around 330 million euros, the baby care industry brings in a larger revenue with a total value of almost 500 million euros. In Italy, the baby food market consists mostly of three products: milk, homogenized food and cookies. The purchases occur mostly offline, as only nine percent of Italian mothers would buy baby food online, according to a recent survey. Online purchases were more likely to occur for other products, such as children clothes and shoes or toys.
Baby food in pharmacies
Parents purchase baby food in pharmacies as well. Data indicates that the average Italian pharmacy generated 7,200 euros in revenues a year from baby food sales. This category ranked third after post-pregnancy and hygiene products.
Baby food market
The baby food industry in Italy is worth around 330 million euros, the baby care industry brings in a larger revenue with a total value of almost 500 million euros. In Italy, the baby food market consists mostly of three products: milk, homogenized food and cookies. The purchases occur mostly offline, as only nine percent of Italian mothers would buy baby food online, according to a recent survey. Online purchases were more likely to occur for other products, such as children clothes and shoes or toys.
Baby food in pharmacies
Parents purchase baby food in pharmacies as well. Data indicates that the average Italian pharmacy generated 7,200 euros in revenues a year from baby food sales. This category ranked third after post-pregnancy and hygiene products.
