As of 2022, WhatsApp had the highest share of daily users in Finland, with 66 percent of women and 58 percent of men using the app at least once a day. The second most frequently used social media platform was Facebook. Daily YouTube usage was considerably higher among men than women, whereas women used Facebook and Instagram more commonly than men in Finland.
Share of daily social media usage in Finland in 2022, by gender
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Share of daily social media usage in Finland in 2022, by gender
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Respondents who used the social media platform at least once a day
Method of interview
Online panel
Supplementary notes
The question was phrased by the source as follows: "Mitä seuraavista sosiaalisista medioista käytät? Merkitse myös, miten usein käytät/seuraat eri palveluita. Käyttö päivittäin: Käyttö lukuisia kertoja päivässä + 1-2 krt päivässä."
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DNA. (December 2, 2022). Share of daily social media usage in Finland in 2022, by gender [Graph]. In Statista. Retrieved March 03, 2025, from https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA. "Share of daily social media usage in Finland in 2022, by gender." Chart. December 2, 2022. Statista. Accessed March 03, 2025. https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA. (2022). Share of daily social media usage in Finland in 2022, by gender. Statista. Statista Inc.. Accessed: March 03, 2025. https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA. "Share of Daily Social Media Usage in Finland in 2022, by Gender." Statista, Statista Inc., 2 Dec 2022, https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA, Share of daily social media usage in Finland in 2022, by gender Statista, https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/ (last visited March 03, 2025)
Share of daily social media usage in Finland in 2022, by gender [Graph], DNA, December 2, 2022. [Online]. Available: https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
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