This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase. As of 2019, 11 percent of individuals in the Netherlands most recently made an online purchase for private use between three and 12 months ago.
Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase
Characteristic
Less than 3 months ago
3 to 12 months ago
More than 12 months ago
Never ordered or bought goods
2019
64%
11.4%
4.1%
10.8%
2018
63.8%
10.2%
3.8%
11.4%
2017
62%
10.8%
3.5%
13.4%
2016
57.2%
11.1%
4.9%
14.1%
2015
54%
11.4%
4.6%
15.4%
2014
53.1%
11.5%
5%
16.6%
2013
49.9%
12.8%
5.3%
17.4%
2012
46.4%
12.3%
5.4%
19.4%
Zoomable Statistic: Select the range in the chart you want to zoom in on.
households with at least one peson in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Survey question according to the source: "If there ever have been bought goods for private use via the internet."
The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Centraal Bureau voor de Statistiek. (October 8, 2019). Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek. "Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase." Chart. October 8, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek. (2019). Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek. "Share of Individuals Who Shop Online in The Netherlands from 2012 to 2019, by Most Recent Purchase." Statista, Statista Inc., 8 Oct 2019, https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek, Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase Statista, https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/ (last visited December 21, 2024)
Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase [Graph], Centraal Bureau voor de Statistiek, October 8, 2019. [Online]. Available: https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
