Share of individuals who shop online in the Netherlands 2012-2019, by employment

Published by
Koen van Gelder,
Jul 11, 2023
This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2019, by employment. As of 2019, roughly 60 percent of individuals in the Netherlands who were not employed bought goods online for private use.

Share of individuals who shop online in the Netherlands from 2012 to 2019, by employment

CharacteristicWorking populationNon-working population
2019 91.3% 60%
2018 90.5% 58.8%
2017 89.5% 54.8%
2016 87.1% 52.9%
2015 83.6% 50%
2014 83.8% 49.4%
2013 82.8% 44.9%
2012 78.9% 41.4%
Showing entries 1 to 8 (8 entries in total)
Created with Highcharts 7.2.2Share of individuals78.9%78.9%82.8%82.8%83.8%83.8%83.6%83.6%87.1%87.1%89.5%89.5%90.5%90.5%91.3%91.3%41.4%41.4%44.9%44.9%49.4%49.4%50%50%52.9%52.9%54.8%54.8%58.8%58.8%60%60%Working populationNon-working population20122013201420152016201720182019
0%20%40%60%80%100%120%

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Source

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Release date

October 2019

Region

Netherlands

Survey time period

2012 to 2019

Number of respondents

4,500 respondents

Age group

15 to 74 years old

Special properties

households with at least one person in the agegroup 12-74, living in the Netherlands; not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The survey question regarded: "When did you last buy or order goods or services via the internet for private use."

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

Working population defined by source as: "respondents of 15 years and older with paid employment of at least one hour." Non-working population is defined as: "respondents of 15 years and older without paid employment". Moreover, the source adds 12 to 15 year olds are not included in the questions about employment.

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