This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2019, by migration background. As of 2019, roughly 78 percent of migrants in the Netherlands made a purchase for private use via an internet browser or an app.
Share of individuals who shop online in the Netherlands from 2012 to 2019, by migration background
Characteristic
Dutch native
Migrant
Non-Western migrant
2019
80.5%
78.3%
73.9%
2018
78.2%
81.9%
72%
2017
77.6%
73.6%
70%
2016
74.3%
72.1%
67.3%
2015
71%
69%
63.2%
2014
71.5%
69.8%
56.3%
2013
67.9%
71.1%
64.9%
2012
64.5%
63.3%
57.2%
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Created with Highcharts 7.2.2Share of individuals64.5%64.5%67.9%67.9%71.5%71.5%71%71%74.3%74.3%77.6%77.6%78.2%78.2%80.5%80.5%63.3%63.3%71.1%71.1%69.8%69.8%69%69%72.1%72.1%73.6%73.6%81.9%81.9%78.3%78.3%57.2%57.2%64.9%64.9%56.3%56.3%63.2%63.2%67.3%67.3%70%70%72%72%73.9%73.9%Dutch nativeMigrantNon-Western migrant20122013201420152016201720182019
55%60%65%70%75%80%85%
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households with at least one person in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Survey question according to the source: "If there ever have been bought goods for private use via the internet."
The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."
The source defines the migration backgrounds as follows:
Dutch native: "Both parents of the individual were born in the Netherlands."
Immigrant: "Individual who has at least one parent who is born abroad."
Non-Western immigrant: "Individual who has at least one parent who is born abroad.
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Centraal Bureau voor de Statistiek. (October 8, 2019). Share of individuals who shop online in the Netherlands from 2012 to 2019, by migration background [Graph]. In Statista. Retrieved March 03, 2025, from https://www.statista.com/statistics/561109/share-of-individuals-who-shop-online-in-the-netherlands-by-origin/
Centraal Bureau voor de Statistiek. "Share of individuals who shop online in the Netherlands from 2012 to 2019, by migration background." Chart. October 8, 2019. Statista. Accessed March 03, 2025. https://www.statista.com/statistics/561109/share-of-individuals-who-shop-online-in-the-netherlands-by-origin/
Centraal Bureau voor de Statistiek. (2019). Share of individuals who shop online in the Netherlands from 2012 to 2019, by migration background. Statista. Statista Inc.. Accessed: March 03, 2025. https://www.statista.com/statistics/561109/share-of-individuals-who-shop-online-in-the-netherlands-by-origin/
Centraal Bureau voor de Statistiek. "Share of Individuals Who Shop Online in The Netherlands from 2012 to 2019, by Migration Background." Statista, Statista Inc., 8 Oct 2019, https://www.statista.com/statistics/561109/share-of-individuals-who-shop-online-in-the-netherlands-by-origin/
Centraal Bureau voor de Statistiek, Share of individuals who shop online in the Netherlands from 2012 to 2019, by migration background Statista, https://www.statista.com/statistics/561109/share-of-individuals-who-shop-online-in-the-netherlands-by-origin/ (last visited March 03, 2025)
Share of individuals who shop online in the Netherlands from 2012 to 2019, by migration background [Graph], Centraal Bureau voor de Statistiek, October 8, 2019. [Online]. Available: https://www.statista.com/statistics/561109/share-of-individuals-who-shop-online-in-the-netherlands-by-origin/
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