Netherlands: online shoppers, by migration background 2012-2019

This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2019, by migration background. As of 2019, roughly 78 percent of migrants in the Netherlands made a purchase for private use via an internet browser or an app.

Share of individuals who shop online in the Netherlands from 2012 to 2019, by migration background

Characteristic	Dutch native	Migrant	Non-Western migrant
2019	80.5%	78.3%	73.9%
2018	78.2%	81.9%	72%
2017	77.6%	73.6%	70%
2016	74.3%	72.1%	67.3%
2015	71%	69%	63.2%
2014	71.5%	69.8%	56.3%
2013	67.9%	71.1%	64.9%
2012	64.5%	63.3%	57.2%

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Release date

October 2019

More information

Region

Netherlands

Survey time period

2012 to 2019

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

households with at least one person in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Survey question according to the source: "If there ever have been bought goods for private use via the internet."

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

The source defines the migration backgrounds as follows:

Dutch native: "Both parents of the individual were born in the Netherlands."
Immigrant: "Individual who has at least one parent who is born abroad."
Non-Western immigrant: "Individual who has at least one parent who is born abroad.

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