Most visited fast food restaurants in Germany 2021

McDonald’s is currently the most popular fast food restaurant in Germany. The first ever in the country opened in Munich in 1971. Other leading fast food chains for Germans include Burger King from the U.S. and the Bremen company Nordsee.

McDonald’s still among market leaders

Despite McDonald’s popularity in Germany, only a small share of the population ate there several times a week or even once a week. An increasing number of people went to McDonald’s rarely or even never. Still, McDonald’s is among the leading restaurant franchises in Europe by number of units.

Eat in or eat out?

  Changing attitudes in Germany towards the fast food industry and fast food as such, as well as paying attention to a healthy lifestyle are all contributing factors towards visitors deciding whether to eat out. Consumers are active about cultivating consistent attitudes towards food, from eating healthy to using regional products.

Most popular fast food restaurants in Germany from 2018 to 2021

Characteristic	2018	2019	2020	2021
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information about the population:
Base: German-speaking population aged 14 and over.

Total sample information:
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299, respondents, representing 70.54 million people

The values shown refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

More information on the methodology can be found here.

This statistic is an analysis result, which was calculated from different characteristics of the survey. The question was not asked directly. In the survey, the participants had to indicate how often they visit the aforementioned fast-food restaurants. This statistic shows the share of respondents for every fast food restaurant who answered with the following response options: "several times a week", "about onces a week", "2 to 3 times a week", "2 to 3 times per month "or" about once per month".

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