This statistic shows the results of a survey published in 2015, asking European outdoor brands about the most important properties of their insulated jackets. Warmth and insulation is very important to brands, with 93 percent.
How important do you consider the following properties to be, with regard to your best-selling insulated jacket?*
Characteristic
Very important
Fairly Important
Useful
Not Important
Warmth/Insulation
93%
7%
0%
0%
Durability (Longevity)
65%
30%
6%
0%
Breathability (Moisture vapour permeability)
52%
31%
15%
2%
Water Repellency (Sheds Water)
50%
41%
9%
0%
Wind Resistant
46%
35%
8%
6%
Abrasion (Tolerates surface wear, rubbing and other friction)
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European Outdoor Group. (October 1, 2015). How important do you consider the following properties to be, with regard to your best-selling insulated jacket?* [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/560536/insulated-jackets-properties-importance-to-brands-europe/
European Outdoor Group. "How important do you consider the following properties to be, with regard to your best-selling insulated jacket?*." Chart. October 1, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/560536/insulated-jackets-properties-importance-to-brands-europe/
European Outdoor Group. (2015). How important do you consider the following properties to be, with regard to your best-selling insulated jacket?*. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/560536/insulated-jackets-properties-importance-to-brands-europe/
European Outdoor Group. "How Important Do You Consider The following Properties to Be, with Regard to Your Best-selling Insulated Jacket?*." Statista, Statista Inc., 1 Oct 2015, https://www.statista.com/statistics/560536/insulated-jackets-properties-importance-to-brands-europe/
European Outdoor Group, How important do you consider the following properties to be, with regard to your best-selling insulated jacket?* Statista, https://www.statista.com/statistics/560536/insulated-jackets-properties-importance-to-brands-europe/ (last visited December 30, 2024)
How important do you consider the following properties to be, with regard to your best-selling insulated jacket?* [Graph], European Outdoor Group, October 1, 2015. [Online]. Available: https://www.statista.com/statistics/560536/insulated-jackets-properties-importance-to-brands-europe/
