This statistic shows the results of a survey, asking European consumers about their thoughts on insulated jackets and which properties are important to them as of 2015. Warmth/insulation was the most important characteristic with 99 percent.
How important were the following properties to you when purchasing your insulated jacket?*
Characteristic
Very important
Fairly Important
Useful
Not Important
Warmth/Insulation
87%
12%
1%
0%
Durability (longevity)
61%
33%
5%
0%
Wind Resistant
58%
30%
10%
3%
Water Repellency (sheds water)
53%
25%
18%
4%
Breathability (moisture vapour permeability)
49%
33%
17%
2%
Quick Drying
34%
42%
21%
3%
Abrasion (tolerates surface wear, rubbing and other friction)
* This survey is split as follows by country (figures refer to total survey sample of 1075 respondents): Germany (n=517), France (n=141), United Kingdom (n=203), Sweden, Denmark and USA (combined total n=178).
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European Outdoor Group. (October 1, 2015). How important were the following properties to you when purchasing your insulated jacket?* [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/560532/insulated-jackets-properites-consumer-importance-europe/
European Outdoor Group. "How important were the following properties to you when purchasing your insulated jacket?*." Chart. October 1, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/560532/insulated-jackets-properites-consumer-importance-europe/
European Outdoor Group. (2015). How important were the following properties to you when purchasing your insulated jacket?*. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/560532/insulated-jackets-properites-consumer-importance-europe/
European Outdoor Group. "How Important Were The following Properties to You When Purchasing Your Insulated Jacket?*." Statista, Statista Inc., 1 Oct 2015, https://www.statista.com/statistics/560532/insulated-jackets-properites-consumer-importance-europe/
European Outdoor Group, How important were the following properties to you when purchasing your insulated jacket?* Statista, https://www.statista.com/statistics/560532/insulated-jackets-properites-consumer-importance-europe/ (last visited December 30, 2024)
How important were the following properties to you when purchasing your insulated jacket?* [Graph], European Outdoor Group, October 1, 2015. [Online]. Available: https://www.statista.com/statistics/560532/insulated-jackets-properites-consumer-importance-europe/
