Planned and impulse online purchases among families with children in Denmark 2019

Published by
L. Yltävä,
Jul 26, 2023
This statistic shows the distribution of planned and impulse online purchases among couples and families with children in Denmark in 2019. 62 percent of purchases were planned, while 29 percent were done by impulse.

Distribution of planned and impulse online purchases among families with children in Denmark in 2019

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Release date

February 2020

Region

Denmark

Survey time period

2019

Age group

26-50 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Var det seneste køb på nettet planlagt på forhånd eller et impulskøb?"

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