Advertising spending on beer per hl consumed in Germany 1994-2014

Published by Statista Research Department, May 18, 2015
This statistic illustrates the advertising spending on beer per hectoliter consumed in Germany in selected years from 1994 to 2014. In 2014, advertising spending on beer amounted to 4.09 euros per hectoliter consumed, a decrease compared to the previous year at 4.15 euros.

Advertising spending on beer per hectoliter consumed in Germany from 1994 to 2014 (in euros)

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Release date

May 2015

Region

Germany

Survey time period

1994 to 2014

Special properties

incl. alcohol-free beer

Supplementary notes

Figures were calculated based on data by Nielsen on advertising spending for beer and data by the German Brewers' Association on beer consumption. Figures prior to 2005 are based on calculations by A. T. Kearney.

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