Share of daily social media usage Finland 2024, by platform

Published by J. Clausnitzer, Jan 22, 2025

Based on the 2024 survey results, 70 percent of Finns used WhatsApp daily. The second most used social media platform in Finland was Facebook with 61 percent, followed by YouTube (38 percent) and Instagram (40 percent). That year, TikTok was used by 21 percent of respondents, compared to 22 percent in the previous year.

Share of daily social media usage Finland in 2024, by platform

CharacteristicShare of respondents
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Showing entries 1 to 13 (15 entries in total)
Statistic: Share of daily social media usage Finland in 2024, by platform

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Release date

March 2024

Region

Finland

Survey time period

March 18-27, 2024

Number of respondents

1,018 respondents

Age group

16-74 years15 years and older

Special properties

Respondents who used the respective social media platform at least once a day

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Mitä seuraavista sosiaalisista medioista käytät? Merkitse myös, miten usein käytät/seuraat eri palveluita.
Käyttö päivittäin: Käyttö lukuisia kertoja päivässä + 1-2 krt päivässä."

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Statistics on " Social media usage in Finland "

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YouTube

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