Share of daily social media usage Finland 2022, by platform
Based on the 2022 survey results, 62 percent of Finns used WhatsApp daily. The second most used social media platform in Finland was Facebook with 52 percent, followed by YouTube (34 percent) and Instagram (34 percent). That year, TikTok was used by 16 percent of respondents, compared to 13 percent in the previous year.
