South African consumers who feel guilty doing something unsustainable 2014

Consumers who feel guilty when they do something that is not environmentally friendly in South Africa of summer 2014

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Release date

April 2015

Region

South Africa

Survey time period

Summer 2014

Number of respondents

993 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

The survey question was phrased “Please indicate how strongly you personally agree or disagree with the following statement, using a scale where "1" means "disagree strongly" and "7" means "agree strongly": I feel guilty when I do something that is not environmentally friendly."

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