Australia: Twitter number of users 2019-2028

The reach by social network in the 'Twitter' segment of the digital advertising market in Australia was forecast to continuously increase between 2023 and 2028 by in total 0.1 million users (+2.49 percent). According to this forecast, in 2028, the indicator will have increased for the eighth consecutive year to 4.08 million users.

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Number of users of Twitter in Australia 2019-2028 (in millions)

Characteristic	Number of users in millions
2028	4.08
2027	4.07
2026	4.06
2025	4.05
2024	4.04
2023	4.02
2022	3.99
2021	3.95
2020	3.91
2019	4.09

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Release date

November 2023

More information

Region

Australia

Survey time period

2019 to 2028

Special properties

monthly active users

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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