The reach by social network in the 'Twitter' segment of the digital advertising market in Australia was forecast to continuously increase between 2023 and 2028 by in total 0.1 million users (+2.49 percent). According to this forecast, in 2028, the indicator will have increased for the eighth consecutive year to 4.08 million users.
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Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 22, 2023). Number of users of Twitter in Australia 2019-2028 (in millions) [Graph]. In Statista. Retrieved April 09, 2025, from https://www.statista.com/statistics/558285/number-of-twitter-users-in-australia/
Statista. "Number of users of Twitter in Australia 2019-2028 (in millions)." Chart. November 22, 2023. Statista. Accessed April 09, 2025. https://www.statista.com/statistics/558285/number-of-twitter-users-in-australia/
Statista. (2023). Number of users of Twitter in Australia 2019-2028 (in millions). Statista. Statista Inc.. Accessed: April 09, 2025. https://www.statista.com/statistics/558285/number-of-twitter-users-in-australia/
Statista. "Number of Users of Twitter in Australia 2019-2028 (in Millions)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/558285/number-of-twitter-users-in-australia/
Statista, Number of users of Twitter in Australia 2019-2028 (in millions) Statista, https://www.statista.com/statistics/558285/number-of-twitter-users-in-australia/ (last visited April 09, 2025)
Number of users of Twitter in Australia 2019-2028 (in millions) [Graph], Statista, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/558285/number-of-twitter-users-in-australia/
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