Showrooming penetration in Denmark 2014-2017

Published by
L. Yltävä,
Jul 26, 2023
This survey shows the showrooming penetration in Denmark from 2014 to 2017. The share of consumers engaging in showrooming has somewhat decreased in this period. In 2017, the showrooming rate was at ten percent of online shoppers.

Showrooming penetration in Denmark from 2014 to 2017

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Sources

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Release date

February 2018

Region

Denmark

Survey time period

2014 to 2017

Number of respondents

14,576*

Age group

18 years and older

Special properties

consumers

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "How did your most recent online purchase process look like?" (in Danish: "Hvordan var forløbet vedrørende dit seneste køb på internettet?").

* Survey is conducted on a monthly basis throughout the whole year with approximately 1,200 interviews each month.

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