U.S. sales of 5-hour Energy drinks 2015-2023
Sales 5-hour Energy drinks have gradually declined over the given period - in 2023, sales totaled approximately 177 million U.S. dollars, compared to about 242 million dollars in 2015. Over the same period, unit sales of the beverage also declined.
Energy shots
The brand, 5-hour Energy, is manufactured by Living Essentials LLC and was first brought to market in 2004. The beverage is classified as an “energy shot”. Essentially, this means the drink contains a similar ingredient profile to full-size energy drinks but comes in a smaller package, normally 50ml bottles.
Market landscape
In convenience stores, 5-hour Energy are by far the market leader in energy shots. In 2018, sales of the brand were over 30 times greater than the next rival brand Tweaker. When considered as a dietary supplement instead of a beverage, 5-hour Energy was the fourth best-selling supplement brand in the United States, behind Nature Made, Ensure, and Clif.
Energy shots
The brand, 5-hour Energy, is manufactured by Living Essentials LLC and was first brought to market in 2004. The beverage is classified as an “energy shot”. Essentially, this means the drink contains a similar ingredient profile to full-size energy drinks but comes in a smaller package, normally 50ml bottles.
Market landscape
In convenience stores, 5-hour Energy are by far the market leader in energy shots. In 2018, sales of the brand were over 30 times greater than the next rival brand Tweaker. When considered as a dietary supplement instead of a beverage, 5-hour Energy was the fourth best-selling supplement brand in the United States, behind Nature Made, Ensure, and Clif.
