As of 2019, roughly 82 percent of company websites in accommodation or travel agencies gave visitors the possibility to order, book or make a reservation. This according to an overview that looks at e-commerce options offered by different branches in the Netherlands, as defined by the Standard Industrial Classification (SIC 2008).
Share of company websites with the possibility to order, book or reserve in the Netherlands in 2018, by branch
Characteristic
Share of companies with a website
Total*
34%
Accommodation
82%
Travel agencies, tour operators, tourist information and reservation services
82%
Retail trade (not in motor vehicles)
70%
Sale and repair of motor vehicles, motorcycles and trailers
56%
Insurance and reinsurance
56%
Food and beverage service activities
55%
Publishing, motion picture and television programme production and distribution, programming and broadcasting
55%
Manufacture of food products, beverages and tobacco
47%
Wholesale trade (no motor vehicles and motorcycles)
44%
Renting and leasing of motor vehicles, consumer goods, machines and other tangible goods
43%
Telecommunications
42%
Banks
35%
Created with Highcharts 7.2.2Share of companies with a website34%34%82%82%82%82%70%70%56%56%56%56%55%55%55%55%47%47%44%44%43%43%42%42%35%35%34%34%32%32%32%32%31%31%29%29%28%28%26%26%26%26%25%25%25%25%24%24%23%23%23%23%22%22%22%22%21%21%19%19%18%18%17%17%16%16%16%16%16%16%15%15%9%9%5%5%Total*AccommodationTravel agencies, tour operators, tourist information and reservationservicesRetail trade (not in motor vehicles)Sale and repair of motor vehicles, motorcycles and trailersInsurance and reinsuranceFood and beverage service activitiesPublishing, motion picture and television programme production anddistribution, programming and broadcastingManufacture of food products, beverages and tobaccoWholesale trade (no motor vehicles and motorcycles)Renting and leasing of motor vehicles, consumer goods, machines andother tangible goodsTelecommunicationsBanksManufacture of textiles, wearing apparel and leatherManufacture of wood and paper , printing and reproduction of recordedmediaOther business servicesHuman health activitiesRenting and buying and selling of real estateResidential care and guidance, Social work activities withoutaccommodationFinancial intermediation (not for insurance and pension funding)Transportation and storageManufacture of coke, refined petroleum, chemicals andpharmaceuticalsManufacture of motor vehicles, (semi-)trailers and other transportequipmentElectricity, gas, steam, air conditioning, water supply, wastemanagementIT support and Information service activitiesAdvertizing and market researchManufacture of other products not elsewhere classified, with repair andinstallation of machinery and equipmentResearch and developmentSecurity and investigation, facility management and other businessservicesManufacture of rubber, plastic products and other non-metallic mineralproductsEmployment placement, provision of temporary employment andpayrollingManufacture of basic metals and fabricated metal productsManufacture of electronics and electrical equipmentManufacture of machinery and equipment not elsewhere classifiedSpecialized construction activitiesLegal services, accounting, tax consultancy, administration and non-financial holding companiesArchitects, engineers and technical design/consultancyBuilding construction and civil engineering
0%10%20%30%40%50%60%70%80%90%100%
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* Excludes Agriculture, Mining, Public services, Education and Culture.
Supplementary notes
The source uses the SIC 2008 classification for classifying business establishments and other statistical united by the type of economic activity in which they are engaged. Where possible, the official English wording was used despite the source material being Dutch. For a full list of SIC 2008, please refer to the following link.
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Centraal Bureau voor de Statistiek. (January 31, 2020). Share of company websites with the possibility to order, book or reserve in the Netherlands in 2018, by branch [Graph]. In Statista. Retrieved January 31, 2025, from https://www.statista.com/statistics/556903/share-of-company-websites-with-possibility-to-order-book-or-reserve-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek. "Share of company websites with the possibility to order, book or reserve in the Netherlands in 2018, by branch." Chart. January 31, 2020. Statista. Accessed January 31, 2025. https://www.statista.com/statistics/556903/share-of-company-websites-with-possibility-to-order-book-or-reserve-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek. (2020). Share of company websites with the possibility to order, book or reserve in the Netherlands in 2018, by branch. Statista. Statista Inc.. Accessed: January 31, 2025. https://www.statista.com/statistics/556903/share-of-company-websites-with-possibility-to-order-book-or-reserve-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek. "Share of Company Websites with The Possibility to Order, Book or Reserve in The Netherlands in 2018, by Branch." Statista, Statista Inc., 31 Jan 2020, https://www.statista.com/statistics/556903/share-of-company-websites-with-possibility-to-order-book-or-reserve-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek, Share of company websites with the possibility to order, book or reserve in the Netherlands in 2018, by branch Statista, https://www.statista.com/statistics/556903/share-of-company-websites-with-possibility-to-order-book-or-reserve-in-the-netherlands-by-branche/ (last visited January 31, 2025)
Share of company websites with the possibility to order, book or reserve in the Netherlands in 2018, by branch [Graph], Centraal Bureau voor de Statistiek, January 31, 2020. [Online]. Available: https://www.statista.com/statistics/556903/share-of-company-websites-with-possibility-to-order-book-or-reserve-in-the-netherlands-by-branche/
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