Quarterly number of online shopping purchases in the Netherlands 2015-2023

Published by
Koen van Gelder,
Aug 8, 2023
Dutch consumers made roughly 84 million purchases online during the first quarter of 2023, a number which was roughly similar compared to the same quarter the year before. The total market size of e-commerce in the Netherlands was over 33 billion euros in 2022.

The fourth quarter normally sees an increase in e-commerce spending due to the holiday season. The Netherlands celebrates Saint Nicholas (or "Sinterklaas") on December 5, by way of giving presents to (especially) children. As of 2022, the revenue of online retail during the holiday in the Netherlands amounted to roughly 17.2 billion euros. Consumers saw access to other consumers' reviews and home delivery as reasons to use online purchase channels for their Saint Nicholas or Christmas gifts.

Quarterly number of online purchases in the Netherlands from 1st quarter 2015 to 1st quarter 2023 (in million units)

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Release date

July 2023

Region

Netherlands

Survey time period

Q1 2015 to Q1 2023

Supplementary notes

The figures have been taken from several publications.

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