Awareness of price and brands when buying coffee or tea in Germany 2013-2020

Published by
Evgenia Koptyug,
Dec 13, 2022
This statistic illustrates the results of a survey on the shopping behavior of coffee and tea drinkers in Germany from 2013 to 2020. During the 2020 survey period it was found that roughly 54.4 million Germans aged 14 years and older bought coffee or tea based on the brand.

When buying coffee or tea products are you more likely to select products based on price or brand?

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Release date

November 2020

Region

Germany

Survey time period

2013 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million people
2014: 23,093 respondents, projected base of 70.53 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23.106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
Figures are based on the following study:
2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.

Further information on methodology can the found here.

Figures were rounded for a better understanding of the statistic.

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