Global consumers who feel guilty doing something unsustainable 2014

Consumers who feel guilty when they do something that is not environmentally friendly worldwide as of summer 2014

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Release date

April 2015

Region

Worldwide

Survey time period

Summer 2014

Number of respondents

28,000 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased “Please indicate how strongly you personally agree or disagree with the following statement, using a scale where "1" means "disagree strongly" and "7" means "agree strongly": I feel guilty when I do something that is not environmentally friendly."

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