A survey conducted in 2019 revealed that 51.1 percent of Italian manufacturers used social media to develop the image of the company and promote its products. However, 31 percent of the companies in this sector used only one social media.
Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage
Characteristic
Share of companies
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Istat. (March 9, 2020). Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/
Istat. "Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage." Chart. March 9, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/
Istat. (2020). Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/
Istat. "Share of Food, Beverage and Tobacco Companies Using Social Media in Italy 2019, by Social Media Usage." Statista, Statista Inc., 9 Mar 2020, https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/
Istat, Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage Statista, https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/ (last visited August 25, 2024)
Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage [Graph], Istat, March 9, 2020. [Online]. Available: https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/