Italy: factors influencing supermarket choice 2016

Published by Statista Research Department, May 26, 2016
The figure shows the main factors influencing consumers’ choice of supermarket in Italy in 2016. According to the survey 75.7 percent chose their supermarket based on an average price level, followed by the quality of fresh products (74.5 percent). Location, parking and big brands had different levels of importance for shoppers when choosing their supermarket.

Factors influencing choice of supermarket in Italy in 2016

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Release date

May 2016

Region

Italy

Survey time period

2016

Supplementary notes

The source does not provide information regarding multiple answering options.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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