Vietnam: facebook advertising number of users 2019-2028

The reach by social network in the 'Facebook' segment of the digital advertising market in Vietnam was forecast to decrease between 2023 and 2028 by in total 434,648 users. This overall decrease does not happen continuously, notably not in 2027 and 2028. While the indicator was increasing earlier, it deteriorated and the indicator was forecast to reach 64,287,666 users in 2028.

Find more in-depth information regarding the ad spending concerning the video advertising segment of the digital advertising market in Spain and the average ad spending per internet user (ARPU) concerning the banner advertising segment of the digital advertising market in the United States.

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Number of users of facebook advertising in Vietnam 2019-2028

Characteristic	number of users
2028	64,287,666
2027	64,218,624
2026	64,149,582
2025	64,206,238
2024	64,402,470
2023	64,722,314
2022	65,094,543
2021	65,283,898
2020	62,845,584
2019	59,320,315

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Release date

November 2023

More information

Region

Vietnam

Survey time period

2019 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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