Advertising media index ranked by effectiveness in the United Kingdom (UK) 2014

Published by Statista Research Department, Apr 26, 2016
This statistic ranks advertising media by effectiveness per impact in the United Kingdom from 2011 to 2014. Television was set as the leading sales-driving medium with index value of 100 percent. In comparison, effectiveness index for the press was calculated at 52 percent, and for the radio at 27 percent.

Advertising media ranked by effectiveness per impact on average in the United Kingdom (UK) from 2011 to 2014

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Release date

April 2016

Region

United Kingdom

Survey time period

2011 to 2014

Supplementary notes

Statistic includes the effectiveness index, where TV effectiveness was set as 100 percent.

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