Facebook's penetration rate in Japan FY 2014-2023

Published by Statista Research Department, Jul 12, 2024

Close to 31 percent of people in Japan used Facebook in fiscal year 2023. The penetration rateslightly increased compared to the previous year. A breakdown by age group shows that the social networking service was more popular among those in their thirties and forties than among other generations.

Share of people who use Facebook in Japan from fiscal year 2014 to 2023

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Sources

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Release date

June 2024

Region

Japan

Survey time period

December 2 to 8, 2023*

Number of respondents

1,500 respondents

Age group

13-69 years

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys, each with a sample size of 1,500 respondents.

Data prior to fiscal year 2022 come from previous reporting.

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Overview

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Penetration rates of major services

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Penetration rates of major services by gender

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Penetration rates of major services by age group

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User behavior

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Influencers

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Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
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