Social media penetration Japan 2019-2028

Published by Statista Research Department, Sep 12, 2023
Close to 85 percent of people in Japan used social media in 2023. The share was projected to increase to approximately 93 percent by 2028. A comparison of social media services shows that the messaging app LINE has by far the highest penetration rate among social media in Japan.

Share of people who use social media in Japan from 2019 to 2023 with a forecast until 2028

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

June 2023

Region

Japan

Survey time period

2019 to 2023

Special properties

estimated share of the total population in the selected region that uses social media sites and applications regularly (at least once a month)

Supplementary notes

*Forecast.

The data is based on surveys as well as user penetration estimates of the major social platforms. Information was gathered via national and international statistical offices, company filings, traffic and press analysis.

Values have been rounded.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social media usage in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media usage in Japan

Overview

6

Penetration rates of major services

6

Penetration rates of major services by gender

6

Penetration rates of major services by age group

6

Social media apps

4

User behavior

6

Further related statistics

13

Further Content: You might find this interesting as well

Statistics

Topics

Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu