Number of consumers who bought caffeinated coffee in Germany 2019-2024

Published by Statista Research Department, Dec 10, 2024

This statistic shows the number of consumers who bought caffeinated coffee in Germany from 2019 to 2024. In 2024, roughly 28 million German consumers stated that they bought caffeinated coffee during the last 14 days.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of consumers who bought caffeinated coffee during the last 14 days in Germany from 2019 to 2024 (in millions)

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Release date

June 2024

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
2024: 23,485 respondents, representing 70.48 million people

Further information on methodology can the found here.

The original survey question was phrased as follows "Could you please have a look at the following list of foodstuffs and indicate all those you have bought in the last 14 days? - Caffeinated coffee."

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