When looking at all-day television, the Dutch public television channels reached over one third of all audience in 2023. The channels of NPO 1, 2, and 3 reached an audience market share of about 34.4 percent across a whole day of television. To compare, Talpa Network (responsible for commercial channels like SBS6, Net5, and Veronica) reached a market of around 17.1 percent, a figure that was about two times smaller.
Audience market share of whole day television watching in the Netherlands in 2022 and 2023, by broadcast group or activity
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Stichting Kijkonderzoek. (January 11, 2024). Audience market share of whole day television watching in the Netherlands in 2022 and 2023, by broadcast group or activity [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/553087/audience-market-share-of-television-watching-in-the-netherlands-by-broadcast-group/
Stichting Kijkonderzoek. "Audience market share of whole day television watching in the Netherlands in 2022 and 2023, by broadcast group or activity." Chart. January 11, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/553087/audience-market-share-of-television-watching-in-the-netherlands-by-broadcast-group/
Stichting Kijkonderzoek. (2024). Audience market share of whole day television watching in the Netherlands in 2022 and 2023, by broadcast group or activity. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/553087/audience-market-share-of-television-watching-in-the-netherlands-by-broadcast-group/
Stichting Kijkonderzoek. "Audience Market Share of Whole Day Television Watching in The Netherlands in 2022 and 2023, by Broadcast Group or Activity." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/553087/audience-market-share-of-television-watching-in-the-netherlands-by-broadcast-group/
Stichting Kijkonderzoek, Audience market share of whole day television watching in the Netherlands in 2022 and 2023, by broadcast group or activity Statista, https://www.statista.com/statistics/553087/audience-market-share-of-television-watching-in-the-netherlands-by-broadcast-group/ (last visited December 26, 2024)
Audience market share of whole day television watching in the Netherlands in 2022 and 2023, by broadcast group or activity [Graph], Stichting Kijkonderzoek, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/553087/audience-market-share-of-television-watching-in-the-netherlands-by-broadcast-group/