Global importance of cloud storage for consumers by age 2014

The statistic shows the importance of cloud storage for consumers worldwide, by age group, according to a 2014 survey conducted by GfK. As of 2014, 37 percent of respondents between the age of 30 and 39 years agreed that it was essential for them to be able to access or store photos, documents, music, and other content in the cloud.

How essential is cloud storage for global consumers? (by age)

Characteristic	Agree completely	Agree (top 2 boxes)	Disagree (bottom 2 boxes)	Don't agree at all
15 - 19 years	17%	30%	16%	7%
20 - 29 years	13%	35%	13%	6%
30 - 39 years	15%	37%	12%	6%
40 - 49 years	13%	31%	20%	12%
50 - 59 years	10%	24%	29%	20%
60+ years	8%	19%	35%	23%

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Release date

July 2015

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Region

Worldwide, Argentina, Australia, Belgium, Brazil, Canada, China, Taiwan, France, Germany, Hong Kong, Italy, Japan, South Korea, Mexico, Poland, Russia, Spain, Sweden, Turkey, Ukraine, United Kingdom, United States

Survey time period

summer 2014

Number of respondents

26,000 respondents

Age group

15 years and older

Special properties

internet users*

Method of interview

Face-to-face interview, online survey

Supplementary notes

The question was originally phrased by the source as follows: "Please specify a number from 1 to 7 for [the] statement, where 1 means you don't agree at all, and 7 means that you agree completely:
It is essential for me to access or store my photos, documents, music, and other content in the cloud (a secure internet location that you can access from any location or device)."

* The source adds, "The data have been weighted to reflect the demographic composition of the online population age 15+ in each market. In Ukraine, the study is representative of the top-tier urban population aged 15+ excluding the lowest SES levels and was restricted to people who used the Internet within the last 30 days."

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