Digital media challenges in the U.S. 2024
During an September 2023 survey carried out among digital media buyers from brands, agencies, and AdTech from the United States, 27 percent named decreased access to consumer data and/or cookies as one of the top three digital media challenges their organization would face in the upcoming 12 months; 21 percent of interviewees said that advertising around political content or election coverage would be one of the leading challenges.
