During a September 2024 survey carried out among digital media buyers from brands, agencies, and adtech from the United States, 30 percent named advertising fraud as one of the top four digital media challenges their organization would face in the upcoming 12 months; 24 percent of interviewees said that advertising adjacent to deep fakes would be one of the leading challenges.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Everything on "Digital advertising in the United States" in one document: edited and divided into chapters, including detailed references.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Regional data
Industry data
Channel spending
Marketer perspective
Consumer perspective
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
