Media influencing vehicle purchase decisions in Canada 2016

Published by Statista Research Department, Dec 10, 2024
This statistic presents information on the leading media influencing vehicle purchase decision in Canada as of December 2016. According to the findings, 31 percent of Canadian respondents stated their car buying decision was influenced by advertising they saw in newspapers, compared to 14 percent who were influenced by social media.

Leading media influencing vehicle purchase decision in Canada as of December 2016

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2018

Region

Canada

Survey time period

December 2016

Number of respondents

2,403 respondents

Age group

18 years and older

Special properties

sample includes 495 Canadians who bought new vehicles in the past two years

Method of interview

Online panel

Supplementary notes

* Websites excluding Autotrader and Kijiji.
**Autotrader, Kijiji
Newspapers: 19% print, 16% digital
TV: 14% stations, 9% digital
Magazines: 9% print, 8% digital
Radio: 4% stations, 2% digital

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Media usage in Canada "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Media usage in Canada

Overview

4

TV & video

8

Audio

6

Social media

6

Gaming

6

Print

8

Cinema

5

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

Ethnic groups in the U.S. - media consumptionWomen in Media Minorities in Media
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.