Media influencing vehicle purchase decisions in Canada 2016

Published by
Valentina Dencheva,
Jan 6, 2023
This statistic presents information on the leading media influencing vehicle purchase decision in Canada as of December 2016. According to the findings, 31 percent of Canadian respondents stated their car buying decision was influenced by advertising they saw in newspapers, compared to 14 percent who were influenced by social media.

Leading media influencing vehicle purchase decision in Canada as of December 2016

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Release date

June 2018

Region

Canada

Survey time period

December 2016

Number of respondents

2,403 respondents

Age group

18 years and older

Special properties

sample includes 495 Canadians who bought new vehicles in the past two years

Method of interview

Online panel

Supplementary notes

* Websites excluding Autotrader and Kijiji.
**Autotrader, Kijiji
Newspapers: 19% print, 16% digital
TV: 14% stations, 9% digital
Magazines: 9% print, 8% digital
Radio: 4% stations, 2% digital

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Overview

4

TV & video

8

Audio

6

Social media

6

Gaming

6

Print

8

Cinema

5

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