This statistic presents information on the percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group. According to the findings, 66 percent of respondents aged between 18 and 34 stated they would prefer ads that are targeted to their interests.
Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group
Original question: "Thinking generally about ads you see online (on websites or mobile apps etc.), to what extent do you think that you would be happy to see each of the following types of ads if it meant you could continue to use the website/mobile app for free?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
comScore, & IAB Canada. (May 24, 2016). Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/552433/preferred-online-ad-format-by-age-canada/
comScore, und IAB Canada. "Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group." Chart. May 24, 2016. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/552433/preferred-online-ad-format-by-age-canada/
comScore, IAB Canada. (2016). Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/552433/preferred-online-ad-format-by-age-canada/
comScore, and IAB Canada. "Share of Consumers Who Would Rather See Selected Add Formats in Return for Using Websites or Apps for Free in Canada as of March 2016, by Age Group." Statista, Statista Inc., 24 May 2016, https://www.statista.com/statistics/552433/preferred-online-ad-format-by-age-canada/
comScore & IAB Canada, Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group Statista, https://www.statista.com/statistics/552433/preferred-online-ad-format-by-age-canada/ (last visited January 07, 2025)
Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group [Graph], comScore, & IAB Canada, May 24, 2016. [Online]. Available: https://www.statista.com/statistics/552433/preferred-online-ad-format-by-age-canada/
