According to data gathered in spring 2020, readership of community newspapers in Canada is higher in markets with a population of under 100 thousand, with 50 percent of adults in smaller markets reading community newspapers on a weekly basis compared to 42 percent of the total Canadian population. Gen X adults, Baby Boomers, and pre-Boomers are the most avid readers of community papers, particularly those living in areas of the country with a small population.
Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation
The source defines each generation according to year of birth as follows:
Gen Z: 1996 to 2006
Gen Y: 1980 to 1995
Gen X: 1966 to 1979
Baby Boomers: 1946 to 1965
Pre-Boomers: before 1946
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
News Media Canada. (June 11, 2020). Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada. "Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation." Chart. June 11, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada. (2020). Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada. "Community Newspaper Reach in Small Canadian Markets Vs. Total Canada as of Spring 2020, by Generation." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada, Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation Statista, https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/ (last visited November 22, 2024)
Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation [Graph], News Media Canada, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
