According to data gathered in spring 2020, readership of community newspapers in Canada is higher in markets with a population of under 100 thousand, with 50 percent of adults in smaller markets reading community newspapers on a weekly basis compared to 42 percent of the total Canadian population. Gen X adults, Baby Boomers, and pre-Boomers are the most avid readers of community papers, particularly those living in areas of the country with a small population.
Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation
The source defines each generation according to year of birth as follows:
Gen Z: 1996 to 2006
Gen Y: 1980 to 1995
Gen X: 1966 to 1979
Baby Boomers: 1946 to 1965
Pre-Boomers: before 1946
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News Media Canada. (June 11, 2020). Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada. "Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation." Chart. June 11, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada. (2020). Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada. "Community Newspaper Reach in Small Canadian Markets Vs. Total Canada as of Spring 2020, by Generation." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada, Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation Statista, https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/ (last visited December 26, 2024)
Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation [Graph], News Media Canada, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
