The graph presents levels of consumer trust in different types of digital advertising in Australia in 2013 and in 2015. Ads in search engines were the most trusted form of digital advertising in 2015, with 34percent of respondents stating that they somewhat or completely trusted them.
To what extent do you trust the following forms of advertising?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Campaign Brief Western Australia. (December 8, 2015). To what extent do you trust the following forms of advertising? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/551336/consumer-trust-digital-advertising-australia/
Campaign Brief Western Australia. "To what extent do you trust the following forms of advertising?." Chart. December 8, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/551336/consumer-trust-digital-advertising-australia/
Campaign Brief Western Australia. (2015). To what extent do you trust the following forms of advertising?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/551336/consumer-trust-digital-advertising-australia/
Campaign Brief Western Australia. "To What Extent Do You Trust The following Forms of Advertising?." Statista, Statista Inc., 8 Dec 2015, https://www.statista.com/statistics/551336/consumer-trust-digital-advertising-australia/
Campaign Brief Western Australia, To what extent do you trust the following forms of advertising? Statista, https://www.statista.com/statistics/551336/consumer-trust-digital-advertising-australia/ (last visited November 21, 2024)
To what extent do you trust the following forms of advertising? [Graph], Campaign Brief Western Australia, December 8, 2015. [Online]. Available: https://www.statista.com/statistics/551336/consumer-trust-digital-advertising-australia/
