Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type

According to a study released in early 2024, event marketers in the United States planned to exhibit at an average of 42.4 in-person regional trade shows throughout that year, down from 46 a year earlier. The intended average numbers of national and international events also declined to 12.5 and 5.1 in 2024, respectively. The same survey revealed that only little more than one-third of U.S. event marketers' exhibit-marketing budgets were expected to increase in 2024.