In the fiscal year that ended on March 31, 2023, Sega Sammy's sales in the United States reached 96.26 billion Japanese yen. Japan still remains the most significant market for the company with annual net sales of 255.94 billion yen.
Annual net sales generated by Sega Sammy Holdings from fiscal 2010 to 2023, by region
(in billion Japanese yen)
Fiscal year
Japan
North America
United States
Europe
Other
2023
255.94
-
96.26
18.57
18.88
2022
215.24
-
75.29
15.34
15.08
2021¹
190.46
-
58.25
14.1
14.94
2020
291.24
49.03
-
14.61
11.71
2019
277.9
33.37
-
10.94
9.43
2018
267.99
34.61
-
10.24
10.83
2017
325.39
23.89
-
7.13
10.52
2016
312.73
20.38
-
5.88
8.99
2015
325.41
19.67
-
13.49
8.25
2014
351.29
10.95
-
10.31
5.46
2013
293.05
11.95
-
10.57
5.83
2012
355.41
13.8
-
18.39
7.89
2011
352.44
20.81
-
17.19
6.29
0100200300400500
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¹Sales in the United States, which were included in “North America” in the previous fiscal year, are presented as a separate line item from the current fiscal year due to its increased importance. Sega Sammy Holdings operates on fiscal year that begins April 1 and ends March 31. Figures have been rounded.
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Sega Sammy. (November 1, 2023). Annual net sales generated by Sega Sammy Holdings from fiscal 2010 to 2023, by region (in billion Japanese yen) [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/550803/sega-sammy-holdings-net-sales-by-region/
Sega Sammy. "Annual net sales generated by Sega Sammy Holdings from fiscal 2010 to 2023, by region (in billion Japanese yen)." Chart. November 1, 2023. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/550803/sega-sammy-holdings-net-sales-by-region/
Sega Sammy. (2023). Annual net sales generated by Sega Sammy Holdings from fiscal 2010 to 2023, by region (in billion Japanese yen). Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/550803/sega-sammy-holdings-net-sales-by-region/
Sega Sammy. "Annual Net Sales Generated by Sega Sammy Holdings from Fiscal 2010 to 2023, by Region (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/550803/sega-sammy-holdings-net-sales-by-region/
Sega Sammy, Annual net sales generated by Sega Sammy Holdings from fiscal 2010 to 2023, by region (in billion Japanese yen) Statista, https://www.statista.com/statistics/550803/sega-sammy-holdings-net-sales-by-region/ (last visited April 29, 2025)
Annual net sales generated by Sega Sammy Holdings from fiscal 2010 to 2023, by region (in billion Japanese yen) [Graph], Sega Sammy, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/550803/sega-sammy-holdings-net-sales-by-region/
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