Colombia: beauty & personal care market revenue 2018-2020
In 2020, the beauty and personal care industry in Colombia generated nearly 3.4 billion U.S. dollars in revenue, which represents a decline in relation to the previous year. Colgate, an American brand specialized in oral care products, was the most purchased brand in the Latin American country in 2019, with an average purchase frequency of 10.3 times per household that year.
