Reach of digital and printed electronic store flyers Netherlands 2017-2018, by gender

Published by
Valentina Dencheva,
Jan 6, 2023
This statistic illustrates the net reach of electronics stores brochures and flyers in the Netherlands in 2017 and 2018, by gender. In 2017 and 2018, roughly 40 percent of women read at least one paper electronics store flyer in the Netherlands.

Net reach* of digital and printed electronics store flyers and brochures in the Netherlands in 2017 and 2018, by gender

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Source

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Release date

June 2018

Region

Netherlands

Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents with access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."

To measure reach, the following electronics flyers have been used: Media Markt, BCC and Expert

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