Reach of supermarket and liquor store flyers in the Netherlands 2017-2018, by gender

Net reach* of digital and printed supermarket and liquor store flyers and brochures in the Netherlands in 2017 and 2018, by gender

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Source

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Release date

June 2018

Region

Netherlands

Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents with access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source adds: "The net reach of folders in a branch equals all people who have read an average edition of at least one folder in the branch."

The 'Supermarket/Liquor store' category includes flyers from the following stores: Aldi, Lidl, Dirk, Coop, Albert Heijn, Plus and Gall&Gall.

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* For commercial use only

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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