The statistic presents data on the influence of brand origin on purchasing decisions worldwide 2015. During the survey, 27 percent of responding internet users stated that brand origin was more important than the taste of the product.
Is brand origin more, less or equally as important as the following purchasing factors?
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey. The source does not provide information on respondents' age. The source does not provide any information regarding missing percentage points to 100 percent. The source does not provide any information regarding percentage points exceeding 100 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (April 29, 2016). Is brand origin more, less or equally as important as the following purchasing factors? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/550512/brand-origin-purchasing-decision/
Nielsen. "Is brand origin more, less or equally as important as the following purchasing factors?." Chart. April 29, 2016. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/550512/brand-origin-purchasing-decision/
Nielsen. (2016). Is brand origin more, less or equally as important as the following purchasing factors?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/550512/brand-origin-purchasing-decision/
Nielsen. "Is Brand Origin More, Less or Equally as Important as The following Purchasing Factors?." Statista, Statista Inc., 29 Apr 2016, https://www.statista.com/statistics/550512/brand-origin-purchasing-decision/
Nielsen, Is brand origin more, less or equally as important as the following purchasing factors? Statista, https://www.statista.com/statistics/550512/brand-origin-purchasing-decision/ (last visited November 22, 2024)
Is brand origin more, less or equally as important as the following purchasing factors? [Graph], Nielsen, April 29, 2016. [Online]. Available: https://www.statista.com/statistics/550512/brand-origin-purchasing-decision/
