In 2022, the revenue of the e-commerce sector in Italy hit nearly 76 billion euros, a significant increase from a year earlier, when it amounted to roughly 64 billion euros. According to the data, e-commerce revenue increased steadily and more than fourfold throughout the period considered. When looking at the most popular categories, e-commerce users prefer to shop online for products and services related to leisure activities.
Cross-border relations
Italian shoppers massively purchase from foreign retailers. Surprisingly, two of the biggest cross-border markets were not even in the European Union. Data from 2022 showed that 38 percent of cross-border purchases originated from China. Germany followed with 18 percent, while the UK ranked third. Surely, business relationships with Germany are meaningful on both sides. As of 2023, the neighbor country ranked as first cross-border market for Italian online retailers.
Online touchpoints to keep an eye on
E-commerce platforms might be only the destination for Italian online shoppers. Over one in two consumers browse the internet before making big purchases. In some cases, they go through online reviews, a helpful tool in making better buying decisions.
E-commerce revenue in Italy from 2009 to 2022
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Revenue in billion euros
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Casaleggio Associati. (April 18, 2023). E-commerce revenue in Italy from 2009 to 2022 (in billion euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/549643/e-commerce-turnover-in-italy/
Casaleggio Associati. "E-commerce revenue in Italy from 2009 to 2022 (in billion euros) ." Chart. April 18, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/549643/e-commerce-turnover-in-italy/
Casaleggio Associati. (2023). E-commerce revenue in Italy from 2009 to 2022 (in billion euros) . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/549643/e-commerce-turnover-in-italy/
Casaleggio Associati. "E-commerce Revenue in Italy from 2009 to 2022 (in Billion Euros) ." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/549643/e-commerce-turnover-in-italy/
Casaleggio Associati, E-commerce revenue in Italy from 2009 to 2022 (in billion euros) Statista, https://www.statista.com/statistics/549643/e-commerce-turnover-in-italy/ (last visited July 22, 2024)
E-commerce revenue in Italy from 2009 to 2022 (in billion euros) [Graph], Casaleggio Associati, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/549643/e-commerce-turnover-in-italy/