This statistic shows the reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions). As of 2017/18, the total net reach of digital flyers amounted to roughly 4.6 million, meaning roughly 4.6 million people were reached by digital flyers.
Reach of printed and digital flyers in the Netherlands from 2014 to 2018
(in millions)
respondents had access to the internet; in the survey the reach of flyers has been measured by showing the four most recently published editions
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The paper flyers used to measure the reach in 2017/2018 (in 2014, 37 flyers were used, in 2015, 29, in 2016 46): Media Markt, BCC, Expert, Praxis, Gamma, Karwei, Formido, Hornbach, Welkoop, Intratuin, Bristol, Wibra, terStal, Zeeman, Specsavers, Hans Anders, Kruidvat, Etos, Holland & Barrett (formerly De Tuinen), DIO, ICI Paris, DA, Trekpleister, Seats and Sofas, Prominent, Woonsquare, Beter Bed, Jysk, Kwantum, Leen Bakker, Aldi, Lidl, Dirk, Coop, Albert Heijn, Plus, Gall&Gall, Blokker, Hema, OP=OP, Xenos, ANWB, Big Bazar and Intertoys.
The figures have been taken from several publications.
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DDMA. (June 28, 2018). Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/549369/reach-of-printed-and-digital-flyers-in-the-netherlands/
DDMA. "Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)." Chart. June 28, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/549369/reach-of-printed-and-digital-flyers-in-the-netherlands/
DDMA. (2018). Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/549369/reach-of-printed-and-digital-flyers-in-the-netherlands/
DDMA. "Reach of Printed and Digital Flyers in The Netherlands from 2014 to 2018 (in Millions)." Statista, Statista Inc., 28 Jun 2018, https://www.statista.com/statistics/549369/reach-of-printed-and-digital-flyers-in-the-netherlands/
DDMA, Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions) Statista, https://www.statista.com/statistics/549369/reach-of-printed-and-digital-flyers-in-the-netherlands/ (last visited December 22, 2024)
Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions) [Graph], DDMA, June 28, 2018. [Online]. Available: https://www.statista.com/statistics/549369/reach-of-printed-and-digital-flyers-in-the-netherlands/
