Canada sexist ad examples by gender 2016

The graph shows the leading examples of sexist ads according to consumers in Canada as of March 2016, by gender. It was found that 49 percent of female respondents cited ads in which a woman walks a step or more behind a man as very or somewhat sexist; the same was true for 32 percent of men.

Leading examples of sexist ads according to consumers in Canada as of March 2016, by gender

Characteristic	Male	Female
A scantily clad woman in an ad for a product for men	64%	82%
A scantily clad man in an ad for a product for women	54%	69%
A scantily clad woman in an ad for a product for women	40%	56%
A woman walking a step or more behind a man in a commercial	32%	49%
A bunch of businessmen with no women present	28%	43%
Two very attractive women with one man	29%	39%
A woman cooking dinner with a man sitting at the dining room table nearby	23%	37%
Two very attractive men with one woman	23%	31%
A woman doing laundry	17%	28%
A bunch of businesswomen with no men present	18%	22%
A car commercial with a man driving and a woman in the passenger seat	11%	17%
A man standing leading a business meeting with a woman seated at the table	8%	16%
A man doing yard work	8%	15%
A man cooking dinner with a woman sitting at the dining room table nearby	5%	8%
A woman standing leading a business meeting with a man seated at the table	5%	4%
A woman doing yard work	4%	3%
A man doing laundry	3%	3%
A car commercial with the woman driving and the man in the passenger seat	5%	3%

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Release date

May 2016

More information

Region

Canada

Survey time period

March 2016

Number of respondents

1,564 respondents

Age group

18 years and older

Special properties

Among respondents who have not recently seen ads perceived as unacceptable;

Method of interview

Online survey

Supplementary notes

Question: "And for each of the following, please tell me if you find the ad very sexist, somewhat sexist, slightly sexist or not at all sexist. % very or somewhat sexist"

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