The graph shows the influence of sexism in ads on consumer purchase decisions in Canada as of March 2016. It was found that 38 percent of respondents stated they are much less likely to to buy a product from the advertiser as a result of seeing their sexist ad.
When you see a sexist ad, are you more or less likely to buy a product from that company?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ad Standards. (May 5, 2016). When you see a sexist ad, are you more or less likely to buy a product from that company? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/548779/canada-influence-of-sexism-in-ads-on-purchase-decisions/
Ad Standards. "When you see a sexist ad, are you more or less likely to buy a product from that company?." Chart. May 5, 2016. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/548779/canada-influence-of-sexism-in-ads-on-purchase-decisions/
Ad Standards. (2016). When you see a sexist ad, are you more or less likely to buy a product from that company?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/548779/canada-influence-of-sexism-in-ads-on-purchase-decisions/
Ad Standards. "When You See a Sexist Ad, Are You More or Less Likely to Buy a Product from That Company?." Statista, Statista Inc., 5 May 2016, https://www.statista.com/statistics/548779/canada-influence-of-sexism-in-ads-on-purchase-decisions/
Ad Standards, When you see a sexist ad, are you more or less likely to buy a product from that company? Statista, https://www.statista.com/statistics/548779/canada-influence-of-sexism-in-ads-on-purchase-decisions/ (last visited December 23, 2024)
When you see a sexist ad, are you more or less likely to buy a product from that company? [Graph], Ad Standards, May 5, 2016. [Online]. Available: https://www.statista.com/statistics/548779/canada-influence-of-sexism-in-ads-on-purchase-decisions/
