The statistic shows the typical value generated from a software customer over the lifetime of their contract, by delivery type, according to a 2012 survey of conducted by the Boston Consulting Group. As of 2012, the average value generated from a Software as a Service customer was 55 thousand U.S. dollars per year, compared with 48 thousand U.S. dollars per year from an on-premises software customer.
Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013
(in 1,000s U.S. dollars)
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Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013
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Supplementary notes
* On-premise customer value includes initial licenses, maintenance, and upgrade fees.
** SaaS customer value includes subscription fees, usage growth, add-ons and cross-selling.
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BCG. (June 18, 2013). Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars) [Graph]. In Statista. Retrieved April 09, 2025, from https://www.statista.com/statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/
BCG. "Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars)." Chart. June 18, 2013. Statista. Accessed April 09, 2025. https://www.statista.com/statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/
BCG. (2013). Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars). Statista. Statista Inc.. Accessed: April 09, 2025. https://www.statista.com/statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/
BCG. "Lifetime Value of On-premise Customers Compared to Cloud Software (Saas) Customers in The United States, as of 2013 (in 1,000s U.S. Dollars)." Statista, Statista Inc., 18 Jun 2013, https://www.statista.com/statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/
BCG, Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars) Statista, https://www.statista.com/statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/ (last visited April 09, 2025)
Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars) [Graph], BCG, June 18, 2013. [Online]. Available: https://www.statista.com/statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/
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