During a 2022 survey carried out in the United Kingdom, 66 percent of respondents stated they were uncomfortable with brands tracking their browsing history in order to show them personalized ads online; 79 percent said that they were more comfortable seeing online ads that were relevant to the web page they appeared within than ads that were based on their browsing history.
Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022
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GumGum. (March 31, 2022). Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
GumGum. "Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022." Chart. March 31, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
GumGum. (2022). Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
GumGum. "Consumer Attitudes towards Personalized and Contextual Advertising in The United Kingdom as of March 2022." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
GumGum, Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022 Statista, https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/ (last visited November 22, 2024)
Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022 [Graph], GumGum, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
