Brand loyalty among U.S. buyers for RTE popcorn 2017, by brand

Published by Jan Conway, Jan 2, 2023
This statistic illustrates the brand loyalty for ready-to-eat (RTE) popcorn among buyers in the United States in 2017, by brand. During the 52-week period ending April 16, 2017, around 62 percent of U.S. popcorn buyers stated they make repeat purchases of SkinnyPop popcorn.

Brand loyalty for ready-to-eat (RTE) popcorn among buyers in the United States in 2017, by brand*

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Release date

June 2017

Region

United States

Survey time period

52 weeks ending April 16, 2017

Supplementary notes

* Total U.S. all outlets for the latest 52 week ending April 16, 2017.

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Overview

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Segments

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Companies and brands - savory snacks

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Companies and brands - sweet snacks and others

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Consumer behavior

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