Loyalty program membership per program member in Canada 2020-2021, by type

Published by
Valentina Dencheva,
Jan 5, 2023
According to the calculations, in 2021 an average Canadian loyalty program member was enrolled in 13.4 programs, out of which 6.7 were actively used. A year earlier the general enrollment was the same, but active enrollment was higher by 1.2.

Average number of loyalty programs enrolled in per program member in Canada in 2020 and 2021, by type

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Sources

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Release date

July 2021

Region

Canada

Survey time period

2020 and 2021

Number of respondents

7,000 respondents

Special properties

active members - those who actively collect and redeem points

Supplementary notes

*The source reports the enrollment figure for 2020 as roughly the same as in 2021.

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